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RSP Contractor Academy

Free lessons that fix one job leak at a time.

We take one real contractor problem. We fix it on screen. We hand you the tool. Then we come back and show what changed. No email wall. No fluff.

Start here · 3 min read

A call is not a job.

Your phone rings. That feels like business. It is not, yet.

A call can be spam. A call can be a customer who already paid you. A call can be a guy two states away.

Here is what the data says. About half of calls to home service companies reach a person. Of the calls that get answered, about 4 in 10 are real leads. Of those leads, a little under half book on the call.

So count three things, not one. Calls. Leads. Booked jobs. Then count a fourth. Paid jobs.

If someone tells you every missed call is a whole job lost, they skipped the counting.

Do this today
  1. Pull your last 20 calls.
  2. Mark each one: lead, customer, spam, or other.
  3. For each lead, write who called back and when.
  4. Count the leads with no name next to them.

That last number is your leak. Episode 2 shows you how to fix it. The tracker is on the page.

Open Episode 2

52%
of calls to home service companies reach a person.
Invoca data. It does not mean the other 48% were lost jobs.
38%
of answered calls are real leads. 45% of those book on the call.
Invoca data. Each number counts a different group. Booked is not paid.
How we teach

Most people explain. We fix it, then show you the count.

Tips are everywhere. The difference is whether someone did the work on a real business and came back with the numbers.

What most marketing guys do
What we do
Tell you to answer faster.
Send a test call. Show who picks up.
Hand you follow-up scripts.
Show when to send each one. And when to stop.
Say you need a new website.
Test your site like a customer. Fix what fails.
Say reviews matter.
Set up the ask. Show it running.
Show a win.
Show the before, the after, and what did not work.
How every lesson is built

Seven steps. Every time.

Before we make a lesson, it has to answer three things. What will you be able to do after? What do you get? How will you know you did it right?

The problem
The proof
What is wrong
The fix
Try to break it
Your tool
What changed
Next up

The next five.

04
Stop Sending “Just Checking In” on Your Estimates.See every open quote on one board. Know what to send, when, and when to stop.You get: A quote tracker and message examples you can edit.
05
Your Website Form Says “Sent.” Did Anyone Get It?We send a test through your form and follow it to a real person.You get: A form test checklist and a failure log.
06
Turn One Plumbing Job Into Five Useful Sales Assets.One finished job becomes a story, a quote insert, an FAQ, a clip, and a post.You get: Field prompts and templates.
07
Your Last Review Was Months Ago. Build a Process That Runs.Set up the ask. Give it an owner. Follow Google’s rules: no bribes, no filtering.You get: A review checklist and plain examples.
08
30 Days After the Fix: What Changed, and What Didn’t?Same contractor. Before counts, after counts, and what still needs work.You get: A before-and-after worksheet.
What we are testing

Three things nobody else here is doing.

Real local numbers. Real fixes on small shops. No brand of software pushed. And a follow-up that gets posted either way. We start with plumbers in North County San Diego.

One contractor, one month

One willing contractor. Every call and quote for a set stretch of time. We show what broke, what we fixed, and what stuck. If nothing changed, we say so.

Real homeowners, real sites

Real homeowners try to hire from a contractor site on a phone. With the owner’s OK. We watch where they get stuck. Ten to fifteen people. Small, but real.

The questions from the calls

Contractors ask the same things on sales calls. More ads? New website? Another app? Keep following up? We answer each one. Sometimes the answer is no.

Want it done with you?

We can run the fix on your business, on a call.

Fifteen minutes. Bring your phone and your website. You leave knowing your first leak. Sometimes the answer is “you already have what you need.” We say it when it is true.

Book a 15-min walkthrough