North County San Diego · For contractors

You're getting leads. You're just losing some of them.

Roscoe LeadOS is the managed digital front desk for North County San Diego contractors — it captures every call, form, and text, answers fast, follows up on every estimate, and shows you what's slipping through. We don't just install it. We manage it every month.

No contracts Month-to-month NCSD only
01 · How it works

A front desk that never misses.

Most contracting jobs go to whoever answers first. Roscoe LeadOS makes sure that's you.

01

Capture

Every call and form lead captured the second it comes in — nothing slips through.

02

Respond

Missed-call text-back instantly, and an AI lead qualifier (text-based) replies and qualifies the lead.

03

Follow up

Automatic follow-up and estimate chasing so warm leads don't go cold.

04

Track

Every lead tracked to booked or lost, with a monthly report you'll actually read.

Where this fits in the RSP Trust Path — get found → get trusted → get the call → follow up. Roscoe LeadOS is the follow-up stage: Maps Growth gets you found on Google Maps, your contractor website earns the call, and LeadOS makes sure no call, form, or estimate slips after that. Not sure which stage is leaking jobs? Start with the free Contractor Lead Leak Map — it diagnoses where leads are escaping before you spend anything — or compare all three offers on the contractor leads overview.

02 · Exactly what you get

Everything in Roscoe LeadOS.

Not a vague "lead system." Here is the specific, named list of what we install, run, and report on — and what's not in it, so there are no surprises.

Capture & respond

  • Missed-call text-back on every missed call
  • Website form capture (every form on your site)
  • Auto-response to new form and text leads
  • AI lead qualifier (text-based)
  • New-lead alerts to you and your team

Manage & follow up

  • Full CRM lead pipeline (New → Contacted → Qualified → Booked → Estimate Scheduled → Sent → Won/Lost → Review)
  • Lead-source tracking (website, GBP, calls, ads, referral, repeat)
  • Follow-up templates: new lead + estimate Day 1 / 3 / 7
  • Estimate follow-up system, tracked and reported
  • Lost-lead reason tracking

Reviews, reports & management

  • Review-request workflow + review-received tracking
  • Daily lead digest every morning
  • Weekly lead summary
  • Monthly performance report
  • Ongoing monthly tuning — RSP actively manages it

What's not included

So you know the line: the AI voice receptionist (a phone-answering agent), quote-prep assistant, technician-notes database, full SOP extraction, complex dispatch logic, a full custom dashboard build, and ad management are not in Roscoe LeadOS. Those belong to a separate premium layer we'd only discuss after this is proven for you.

The part most "lead tools" skip

The monthly fee buys management, not just software. Every month we check lead flow, fix broken automations, update templates, review your lost leads, tighten follow-up timing, and report what came in, what got missed, and what we recommend next. We don't just install the system — we run it with you.

03 · Speed to lead

What is speed to lead — and why does it decide who wins the job?

Speed to lead is how fast you respond to a new inquiry — the call, form, or text — from the moment it lands. For contractors it's often the single biggest factor in who books the job, because most homeowners hire the first business that actually gets back to them, not the cheapest or even the best.

Industry research on inbound sales has found the same pattern for years: responding within the first few minutes dramatically raises the odds of connecting with a lead versus waiting even an hour, and the majority of jobs go to whoever responds first. The problem is that a working contractor is on a roof, under a sink, or driving — not sitting by the phone. By the time you call back that evening, the homeowner has already booked someone else. The lead was never bad. The response was just too slow.

That is the gap Roscoe LeadOS is built to close. Instead of asking the owner to be faster, it responds for you in seconds — every time, day or night — so the lead is acknowledged, qualified, and warm before a competitor ever calls back. We don't promise a number or a rank; we close the response gap that decides who wins the job.

Why minutes matter

A homeowner with a leak or a quote request is contacting several businesses at once. The first real response usually wins the conversation — the rest get a voicemail nobody returns.

Why owners lose it

You can't answer on a ladder. Missed calls, after-hours forms, and weekend texts pile up, and "I'll call them back later" quietly becomes a booked competitor.

What Roscoe LeadOS does

Responds in seconds, qualifies the lead, captures the details, and starts follow-up — so your speed to lead is instant without you touching your phone.

04 · Missed-call text-back

What is missed-call text-back?

Missed-call text-back automatically sends a text message the instant you can't answer the phone — so a missed call turns into a live conversation instead of a lost lead. The caller gets an immediate, friendly reply ("Sorry we missed you — what can we help with?") within seconds of hanging up.

It matters because most callers who reach a contractor's voicemail simply hang up and call the next name on the list — they rarely leave a message and they almost never wait. Industry data on inbound calls consistently shows a large share of first-time calls to local service businesses go unanswered, and an unanswered call from a ready-to-buy homeowner is a job handed to a competitor. A text that arrives in seconds keeps that homeowner with you long enough to book the estimate.

In Roscoe LeadOS, missed-call text-back runs automatically on every missed call and flows straight into the same qualify-and-follow-up system as your form and web leads — so nothing is captured in one place and forgotten in another.

05 · The distinction

A construction CRM vs. a lead-response system like Roscoe LeadOS.

They sound similar, but they solve opposite ends of the job. A construction CRM organizes work after you win it. Roscoe LeadOS wins you more of the calls you already get, before a CRM has anything to manage.

  Construction CRM
Buildr, Buildertrend, Salesforce, Monday, Houzz Pro
Roscoe LeadOS
Lead-response system
Built toManage projects, pipelines, estimates, and clients after you win the job.Capture every inbound lead and respond in seconds so you win more jobs.
Who operates itYou and your office — it's another system the owner has to run.RSP runs it for you; the responses fire automatically.
Speed to leadNot its focus — a lead must already be entered to track it.The whole point: instant response to calls, forms, and texts.
Missed-call text-backGenerally not included.Standard — every missed call gets an instant text.
Follow-up automationOften manual or owner-driven sequences inside the pipeline.Automatic estimate chasing and follow-up so warm leads don't go cold.
Where you feel itBetter-organized jobs you've already booked.More booked jobs from the calls you were already getting.

Competitor positioning above reflects how these tools describe themselves publicly as construction/project CRMs. Many shops use both: Roscoe LeadOS to win the lead, a CRM to run the project. If you already have a CRM you love, Roscoe LeadOS feeds it warmer, faster-answered leads.

06 · Straight talk

What's actually worth paying for — and what's a distraction.

We'd rather tell you the truth and lose the sale than sell you something you don't need. Here's how we think about it.

Worth paying for

  • Fast response to every lead. If calls and forms sit unanswered for hours, this is the cheapest fix with the biggest payoff.
  • Missed-call text-back. Recovers callers who would otherwise hang up and dial the next name.
  • Follow-up that actually happens. Most lost jobs are warm leads nobody chased a second time.
  • One system that does it for you. Automation only helps if it runs without the owner remembering to run it.

Usually a distraction

  • A "#1 on Google" guarantee. No honest provider can promise a rank or a lead count — treat it as a red flag.
  • Buying shared leads on autopilot. Paying $15–$100+ for a lead sold to 3–8 competitors before fixing your own response time.
  • Another CRM you have to operate. A second dashboard you'll stop opening doesn't win you jobs.
  • AI tools for the sake of AI. If it doesn't capture or convert a lead, it's a gadget, not growth.
Good fit: you're already getting calls but losing some Good fit: you can't answer mid-job Not yet: brand-new with no lead flow at all Not yet: you answer every call within minutes already

If the website itself is the gap — homeowners find you but the site doesn't earn the call — start with contractor web design in North County San Diego before LeadOS. RSP builds websites for contractors first, then layers speed-to-lead on top.

07 · What it costs

One tier. No contracts.

Your full digital front desk — every call, form, and lead captured, answered, and followed up. Month-to-month after setup.

What the setup buys

The $1,250 setup installs, connects, and tests the whole system — your phone/SMS, every website form, the pipeline, follow-up workflows, the review engine, and team training. Nothing goes live until a full QA pass proves a real test lead lands end to end.

What the monthly buys

The $1,250/month is the management — active monitoring, monthly tuning, lost-lead review, follow-up improvements, and the monthly report. It's not a license fee for software sitting idle; it's RSP keeping your lead process accountable.

No contracts. Month-to-month, cancel any time. Add $79/month maintenance only if you're on an RSP-built site. Pairs with Site Launch ($499 setup + $79/mo hosting) and Maps Growth ($999/month). The AI voice receptionist and company-knowledge tools are a separate premium layer, not quoted here.

08 · What we need from you

What it takes to get you set up.

Setup is on us — but it moves only as fast as we can get a few things from you. Here's the honest list so you know what you're signing up for.

Access & accounts

  • Your website / form access (so we can connect every form)
  • Your current phone setup, so missed-call text-back can fire
  • Your Google Business Profile link + Google review link
  • Owner and team phone numbers + emails to alert

How your shop runs

  • Service areas and business hours
  • Your emergency / after-hours policy
  • Services you offer — and ones you don't
  • Rough average job value
  • The tone you want texts to sound like

Five quick answers

  • What happens now on a missed call?
  • Who sees a website form when it comes in?
  • Who follows up on estimates today?
  • Who asks customers for reviews?
  • Where do leads currently get tracked?

That's it. No new hardware to buy, no second office app for you to babysit. We handle the build; you approve the wording and tell us how your shop actually works.

09 · The timeline

Your first 30 days, step by step.

A real install takes roughly 8–10 working days, then 30 days of tuning. No vague "we'll get it running." Here's the actual sequence.

Days 1–2 · Intake & pipeline

We collect the access and answers above, then build your full lead pipeline and the fields behind it — source, service, city, urgency, owner, next action, estimate amount, lost reason, review status.

Days 3–4 · Phone, text & forms

Missed-call text-back, internal alerts, business-hours vs after-hours logic, duplicate-call protection — then every website form wired in to create a lead, notify, and tag the source. Tested with real calls and submissions.

Days 5–7 · Follow-up & reviews

Estimate follow-up workflows (Day 1 / 3 / 7), lost-lead tagging, and the review workflow wired to your Google review link — you approve the wording. Then the daily digest and monthly report are turned on.

Days 8–10 · QA & training

A full QA pass: submit a form, miss a call, reply to a text, move a lead through to won, trigger a review request. If any step fails, we don't launch. Then a 45-minute-max training so your team can read it at a glance.

Then the first 30 days: we check in weekly — are leads coming in correctly, are texts sending, are estimates tracked, are review requests going out, are any automations annoying customers? At Day 30 you get a report: what came in, what got missed, what got followed up, what converted, where leads are still leaking, and what we recommend next.

10 · Which offer you actually need

LeadOS, Site Launch, or Maps Growth?

We'd rather point you to the right one than sell you LeadOS too early. Three offers, three different problems. Here's the honest split.

If your problem is… The offer What it does · price
"My website is dated, slow, or doesn't earn the call." Site Launch A fast, mobile-first contractor site that turns visitors into calls. $499 setup + $79/mo hosting.
"People can't find me on Google Maps or search." Maps Growth A monthly system to get found, trusted, and contacted on Maps and search — GBP, reviews, proof, local SEO. $999/mo.
"I'm getting leads — I'm just losing some of them." Roscoe LeadOS Answer fast, follow up every estimate, track every lead to booked or lost. $1,250 setup + $1,250/mo.

The honest rule: if you're brand new with little or no lead flow, you don't need LeadOS yet — start with Site Launch and Maps Growth to build the flow first. LeadOS is for shops already getting real volume (about 15+ calls/forms a month, avg job $1,000+) who are leaking leads to slow follow-up. Many contractors run all three: the site earns the call, Maps Growth gets them found, and LeadOS makes sure no lead slips.

11 · The proof

We don't just say we do this work.

Artistic Solutions Tree Service in San Marcos has 25 years in business, 97 five-star Google reviews, a 5.0 rating, and CSLB license #906384 — but the track record was hidden behind a dated website. We rebuilt the whole site in 48 hours: phone above the fold, real reviews on the homepage, license and rating badged, real photos of the crew. Same demonstrated standard of capture-and-follow-up work goes into every Roscoe LeadOS build.

97
Five-star Google reviews · 5.0 rating
25
Years in business · CSLB #906384
48 hr
From intake to live rebuilt site

See the real before/after, the diagnostic, and the named Google reviews in the full Artistic Solutions case study. We're a focused North County shop with one live client and an honest process — no invented results, no fake numbers. Meet the operator behind Roscoe Site Pro.

12 · What if it doesn't work

No contracts. No rank or lead guarantees. Ever.

We will never promise you a number of leads, a Google rank, or a revenue figure — anyone who does is guessing or lying. What we promise is the system: every lead captured, answered fast, and followed up, and an honest monthly report showing exactly what happened.

Month-to-month, cancel anytime

There is no contract to sign and no term to escape. If LeadOS isn't earning its keep, you cancel — no penalty, no lock-in. We keep the work because it works, not because you're trapped.

You see the truth every month

The monthly report shows leads in, missed calls captured, estimates followed up, jobs won, lost-lead reasons, and reviews requested. If the numbers aren't moving, you'll be the first to know — from us.

Try the site preview risk-free first

Not sure about us yet? With Site Launch you get a 48-hour preview and pay only if it's better than what you have. It's the lowest-risk way to see how we work before LeadOS.

13 · Honest answers

Questions contractors actually ask.

How much does Roscoe LeadOS cost?

$1,250 setup plus $1,250/month. The setup installs, connects, and tests the system; the monthly is RSP actively managing it — monitoring, tuning, lost-lead review, and the monthly report. No contracts, month-to-month, cancel any time. Add $79/month only if you're on an RSP-built site. If you also need a website or Maps visibility, Site Launch is $499 setup + $79/mo and Maps Growth is $999/month.

What exactly is included?

The full managed front desk: missed-call text-back, website form capture, a full CRM lead pipeline, new-lead alerts, an AI lead qualifier (text-based), follow-up templates (new lead + estimate Day 1/3/7), estimate follow-up tracking, lost-lead reason tracking, lead-source tracking, a review-request workflow with review-received tracking, a daily lead digest, a weekly summary, a monthly performance report, and ongoing monthly management by RSP. The AI voice receptionist, quote-prep, and a full custom dashboard are a separate premium layer — not in this tier.

How long does it take to set up?

About 8–10 working days to install and QA, then 30 days of tuning. Days 1–2 are intake and pipeline; Days 3–4 wire up phone/text and forms; Days 5–7 build estimate follow-up and the review workflow; Days 8–10 are a full QA pass and team training. Nothing launches until a real test lead lands end to end. At Day 30 you get a report on what came in, what got missed, and what we recommend next.

What do you need from me?

Website/form access, your phone setup, your Google Business Profile and review links, and owner/team contacts to alert. Plus a few facts about how your shop runs — service areas, hours, after-hours policy, services you offer, rough average job value, and the tone you want texts to use. No new hardware to buy and no second app for you to babysit; we handle the build and you approve the wording.

When does Roscoe LeadOS make sense for me?

When you're already getting real lead flow — roughly 15+ calls and forms a month with an average job around $1,000+ — and you're losing some of those leads to slow follow-up. If you're brand new with little or no lead flow, you don't need LeadOS yet; start with Site Launch and Maps Growth to build the flow first, then add LeadOS so nothing slips. Many contractors run all three together.

What is the best CRM for contractors?

It depends on the job you're solving. Construction CRMs like Buildr, Buildertrend, Salesforce, Monday, and Houzz Pro are strong at managing projects, pipelines, estimates, and clients after you win the work. But none of them are built to answer your inbound leads in seconds — that's a different job. If you're losing calls and forms before they ever become projects, a lead-response system like Roscoe LeadOS (missed-call text-back, instant response, follow-up automation) fixes the front end, and it works alongside any CRM you already use for the back end.

What apps do contractors use to get leads?

Most contractors mix three buckets: lead marketplaces that sell you shared leads (Angi, HomeAdvisor, Thumbtack, Houzz), their own marketing (Google Business Profile, a website, and Maps visibility), and a lead-response or CRM tool to handle the leads once they arrive. Marketplaces sell the same homeowner to several contractors at once, so the lead you buy is also being sold to your competitors. The cheaper win is usually to respond faster to the leads your own marketing already earns — which is exactly what Roscoe LeadOS does.

How fast should a contractor respond to a lead?

As close to immediately as possible. Industry research on inbound sales has shown for years that responding within the first few minutes dramatically raises your odds of connecting, and that most jobs go to whoever responds first — not the cheapest bid. The catch for contractors is that you're working, not sitting by the phone. Roscoe LeadOS closes that gap by responding for you in seconds on every call, form, and text, so your speed to lead is instant without you touching your phone.

What is lead follow-up automation?

Lead follow-up automation is software that keeps reaching out to a lead — with texts, emails, and reminders — after the first contact, without you having to remember to do it. Most lost contracting jobs aren't bad leads; they're warm leads nobody chased a second time. In Roscoe LeadOS, follow-up and estimate-chasing run automatically from the same system that captures the lead, so quotes get followed up and warm leads don't go cold.

What is an AI receptionist for contractors?

Software that instantly responds to your inbound leads so no job slips through — qualifying the lead, capturing the details, and starting follow-up. In Roscoe LeadOS this is an AI lead qualifier that works over text (on missed calls, forms, and texts), part of the full digital front desk. An AI voice receptionist that answers the phone live is a separate premium layer, not included in this tier.

How much do contractors pay for leads?

On Angi, HomeAdvisor, and Thumbtack, contractors typically pay $15 to $100+ per shared lead — higher-value trades like roofing, HVAC, and remodeling run $50 to $150+ — plus a roughly $300/year membership on Angi and HomeAdvisor. The catch: the same lead is sold to 3 to 8 contractors at once, so you pay whether or not you win the job. Because shared leads convert at only about 15 to 25 percent, the real cost of a booked job can top $1,000. Roscoe LeadOS flips that: you capture and own the leads you already generate, then follow up on them automatically.

What's included in Roscoe LeadOS?

The full digital front desk: missed-call text-back, website form capture, a full CRM lead pipeline, owner alerts, an AI lead qualifier (text-based), follow-up templates, estimate follow-up tracking, lost-lead and lead-source tracking, a review-request workflow, a daily digest, a monthly performance report, and RSP actively managing it. The AI voice receptionist and quote-prep tools are a separate premium layer.

Do I have to sign a contract?

No. Everything is month-to-month. Cancel any time.

Will this guarantee more leads?

No honest service guarantees leads. Roscoe LeadOS makes sure the leads you already get are captured, answered fast, and followed up — which is where most jobs are won or lost.

Last updated July 6, 2026. Pricing on this page is current and locked: Roscoe LeadOS $1,250 setup + $1,250/mo, month-to-month, North County San Diego only.

See if Roscoe LeadOS fits your shop.
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