“This is a sales funnel.”
It’s the opposite shape. A funnel narrows you toward one purchase; the map ends at whichever answer is true — an RSP offer, a do-it-yourself fix, or “your path is clean.” Two of those three make RSP nothing.
Free · no pitch · North County San Diego
Before you buy marketing, get the map.
The Contractor Lead Leak Map is a free, plain-language diagnostic of where homeowners actually lose you between the Google search and the booked job — built from your real listing, your real website, and your real service area. Not a sales call. If the path is clean, we say so.
Five stages between the search and the booked job. One of them is leaking.
This is the RSP Trust Path — the same system behind every offer on this site. The map checks each stage against your actual business, in order, and names the weakest one. Here is exactly what gets checked and why it decides whether the phone rings.
01
Found — do homeowners see you at all?
The Google Maps pack decides who gets considered. If competitors fill the three slots on the searches that matter in your cities, the job is decided before your name ever appears. This is the stage most contractors misjudge, in both directions — which is why the map starts from a measured baseline of where you actually show up, not a guess.
What the map checksYour visibility on real trade + city searches in your service area, your Google Business Profile completeness (categories, services, photos, hours), and how your review count and recency compare to the profiles that outrank you.
If this is your leak: Maps Growth →02
Trusted — does your website carry your reputation?
A homeowner who finds you still checks you. If the site is slow, dated, or keeps your Google reviews hidden, the trust you earned over years of work never reaches the page where the decision happens — they open the next tab and you never know they were there.
What the map checksMobile speed and layout, whether your review proof is carried onto the site or stranded on Google, whether the trade and service area are obvious in the first screen, and whether the page answers the questions homeowners actually decide on.
If this is your leak: Site Launch, the 48-hour rebuild →03
The call — is there one obvious way to reach you?
Most contractor searches happen on a phone, often mid-problem. A buried number, a long form, or a contact page two clicks deep is a leak measured in jobs. The fix is usually simple — which is exactly why it goes unfixed.
What the map checksTap-to-call visibility on the first screen, form length and placement, and whether a mobile visitor can start the quote conversation without hunting.
04
The follow-up — what happens after the lead?
You already paid for this lead — with work, reviews, or ad spend. Then a call goes to voicemail during a job, a form sits unanswered overnight, an estimate never gets a second touch. For contractors with real lead flow, this is where the most money leaks, because every lost lead here was already won once.
What the map checksWhat happens to a missed call, how fast a form gets a response, and whether estimates have any systematic second touch — the speed-to-lead reality, not the intention.
If this is your leak: Roscoe LeadOS →05
Readable — can machines tell who you are?
Homeowners increasingly ask search engines and AI assistants for a recommendation instead of a list. Those systems can only recommend businesses they can read: consistent name and service data, real service pages, structured markup. No hype here — nobody can promise AI placement, and anyone who does is selling snake oil. But readable, consistent business data is checkable, fixable, and yours to keep.
What the map checksWhether your business data is consistent everywhere Google reads it, whether your site has real service and area pages to cite, and whether structured data tells machines what you do and where.
The owned-demand play behind this: local SEO for contractors →Reading this and already recognizing your leak? Send the two links — the map will confirm it or correct it.
Why it’s free
A map is the honest way to start.
Marketing gets sold backwards: pick a service, then find reasons you need it. The Lead Leak Map runs the other direction — diagnose first, then recommend the smallest move that fits. It’s free because it’s the fastest way to show how RSP works, and because the honest answer is sometimes “you don’t need us yet.” You keep the map either way.
- No pitch sequence. You get the map, not a drip campaign. The next move is yours.
- No pressure economics. Everything RSP sells is month-to-month anyway — there’s no contract a hard sell would feed.
- Grounded, not generated. The checks run against your real profile, site, and searches — a template with your city name swapped in wouldn’t find your leak.
- Written by the operator. The person who writes your map is the person who would do the work.
What a fixed leak looks like.
One real North County client, shown in full. Daniel’s trust was never the problem — it just wasn’t reaching the page. That’s a Stage 2 leak, and this is what fixing it looks like.
Artistic Solutions Tree Service, San Marcos.
Twenty-five years of five-star work sat behind a dated site under the legacy Escondido Tree Service brand: phone buried, 97 Google reviews invisible, not mobile-first. RSP rebuilt it in 48 hours — phone above the fold, reviews carried onto the homepage, license badged (CSLB #906384). The leak was named first; the fix followed.
Read the full case study →25 yrs
In business
97
5-star Google reviews
5.0
Average rating
48 hr
Preview to launch
The three things you’re probably thinking.
“I already know my problem.”
Maybe — and the map will confirm it in a day. But leaks hide: strong reviews can mask a buried phone number, and a beautiful site can sit invisible in Maps. Confirming costs you 60 seconds; guessing wrong costs a marketing budget.
“Free means low effort.”
The checks are the same ones RSP runs monthly for paying Maps Growth clients — measured visibility, profile completeness, proof carryover, follow-up reality. The map is the first loop of that engine, run once, for free.
Still reading? That’s the research stage — the map is faster. Get yours here.
Lead Leak Map questions.
What is the Contractor Lead Leak Map?
A free, plain-language diagnostic of where your business actually loses homeowners between the Google search and the booked job. RSP checks five stages — Maps visibility, website trust, the call path, follow-up, and whether machines can read your business data — against your real Google Business Profile, website, and service area, then tells you the strongest stage, the weakest stage, and what to fix first. It is a map, not a pitch: if the path is already clean, that is the answer you get.
What does it cost?
Nothing. It is free, with no obligation and no contract. RSP runs it because it is the fastest honest way to show how the work happens — and because the recommendation is always the smallest move that fits, which is sometimes no work at all.
What do I need to send?
Your website address and your Google Business Profile link — about 60 seconds of typing in the intake form. Your trade and the cities you actually serve help too. RSP replies within one business day.
Is this just an automated report?
No. The checks are grounded in real data — where you actually show up on local searches, what your profile and site actually show — but the map itself is written in plain language by the operator who would do the work: what was checked, what was found, what to fix first, and whether that fix is something you can do yourself.
Will RSP try to sell me something afterward?
The map names the leak and the smallest move that fixes it. If that move matches an RSP offer, the map says so and links it — Site Launch, Maps Growth, or Roscoe LeadOS. If the honest answer is do-it-yourself or do-nothing, that is what the map says. No follow-up pressure, no contracts, and everything RSP sells is month-to-month anyway.
Read the system behind the map.
Two links. One business day. Your map.
Send your website and Google Business Profile through the intake form — or just call. Either way, you’ll know where the path leaks before you spend another marketing dollar.